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As Featured in:
Founders Letter
From The Desk Of: Christopher Dufey
Something happened to the coaching industry…
Coaching gets a bad rap, but it shouldn’t. Coaching is a treasure.
It feels great as a coach to be able to have insights, experience, and expertise that make it effortless for you to profoundly change someone's life.
But things changed.
Our social media feeds—hell, our entire online experience—are awash with business coaches, gurus, and influencers trying to sell us the magic pill. An avalanche of confusion, outdated or just wrong information bombards us daily.
Now, your coaching business feels like a chore rather than a joy. It is something you get stressed about, something you worry about, not cherish. Rather than delighting in it, you deal with it.
So, good news, the magic’s still there. It’s just obscured — buried under a mess of conflicting ideas that confuse you….
As the only question you, as a coach and business owner, need to answer right now is;
What is the single best way to get new clients and keep them paying you more and for longer?
And that's exactly why The Rainmakers was born.
But we don’t just answer it; we give you the playbooks, templates, funnels, winning campaigns, and more every single month…
I have personally made my fortune with “coaching,” but I barely passed high school, have no formal training in writing or advertising, was in “special needs” classes in primary school, have no special technical expertise, and can barely figure out the tech stuff.
I suppose I’m woefully unqualified for this business. I doubt I could get a job at an ad agency or marketing company.
Still, this year, our partner portfolio will sell over 32 million dollars worth of coaching programs (And personally profit a few million myself).
When I sold my company at the end of last year, I had the insight that I have the proven track record, skills, SOPs, campaigns, funnels, and the complete system to grow your business easily and quickly.
It all started at a sauna In Bali at 6 a.m. with me standing there, jaw on the floor…
See, I was doing what we entrepreneurs are told to do to excel: early morning sauna and ice baths, right?!
And while sitting there with sweat dripping off me, Simon, an early 30’s coach, and I got chatting, mostly talking about nothing, when he said:
“I’d give ten thousand dollars just to go through your Google Drive.”
“My Google Drive?” I asked.
“Yeah. Look. Dig. Treasure-hunt. Poke. Maul. Swipe. Take everything I need.”
“And why $10,000?” I said, with a shocked look on my face.
“One new client is worth $2,500 to me…
…hell, if I only get one new client a week from it, it's worth every cent”, saying as he walked out of the sauna.
The other day, I told Simon how I sold my last multi-seven-figure coaching company not long ago.
Now, I only partner with coaches to run their marketing and client acquisition, simply coming in and setting up the systems that bring in a torrential downpour of leads and then convert them into high-value clients who stay and pay for longer.
So, I returned to my Macbook and screened all my Google Drive folders…
And he was right; there was a fortune in information there—including all the winning funnels, ad campaigns, emails, content copy, examples of unusual strategies, little-known sources, and stuff I pretty much kept to myself.
Anybody trying to sell a coaching program in any form would kill for all this – or spend nearly 20 years accumulating, saving, and sorting as I did.
If you're wondering how your competitor steals all your coaching clients.
It's probably because they're doing this…
And it ISN'T...
Another business coaching program
Some new Ai bot hack
Posting on social media until your thumbs are numb
The same old Lead Magnet, Webinar, and VSL funnels that don’t work anymore…
Nope. It's a simple strategy for getting clients to come to you on demand, and I'll show you how to do it in just a couple of minutes (for free, obviously).
It's easy enough that you can do it yourself - But if you REALLY want to, you can schedule a call with us to maybe just do it for you.
Here’s the idea:
Most coaches these days are like kids in a candy store…
Should I do ‘Hormozi-style content’?
What if I just do paid ads?
Is it lead magnets?
Webinars? Challenges?
And next thing you know, they’re running around like headless chickens, trying a bit of everything.
Meanwhile, their business is stuck in first gear, not sure if any of it is working.
Look, you could do all that.
Or...you could focus on a simple selling system that works.
No more wasted time.
No more lighting your money on fire.
No more crossing fingers and hoping for the best.
Just a reliable system that brings in leads and converts them into high-value clients like a well-oiled machine.
That’s what we do with our partners. We build a predictable and reliable system that can bring in 20+ clients a week.
Yep, you read that right. 20+.
I’m talking about creating a ‘client selling machine’ that’s as reliable as your morning coffee:
Where you know exactly how many leads you’ll get each week…
And how many of those you’ll be able to get on the phone…
Then, how many of those prospects will turn into paying clients.
And how much revenue you’ll do each month.
This isn’t rocket science. We call it the ‘RMAS Method,’ and it’s exactly what we use in our businesses.
It's not overly complicated like my lovely competitors would have you believe - It can be explained in plain english in under 15 minutes.
Work With Us
If you’ve already seen our stuff online, or talked to one of our partners that is having a torrential downpour of new leads and clients from working with us…
And you just want to skip the line and see if we’re the perfect fit to give you what you want…
Then the best next step is to book in a quick 15min (free) One-on-One Demo Call with us
On this call, we will:
Get clear on where you're at and where you want to take your business.
Pinpoint what roadblocks are slowing/stopping your growth.
Walk you through the RMAS system and show you how we scale our clients to multi-6-figure months.
You then have a quick call to review everything, answer all your questions, and ensure this is a perfect fit.
This is not a sales call, this is our way to make sure we can give you everything you want, and we’re happy to work with you. We only work with a small number of coaches, so as you can appreciate we need to make sure we’re confident we can knock it out of the park for you.
Worst case scenario, you get the see how our entire system works, and you can run with it.
Best case scenario, we mao out the entire game plan and then build, install and run the exact system needed to grow your bottom line with you doing a mere fraction of the work you’re currently doing.
Simply just here to
About Us
We’re a team
Chris - CEO
I’m obsessed with creating a rock-solid system that coaches can rely on to bring in new clients every damn week. Why? Because I sucked at it for years. When I finally cracked the code,, I successfully built and sold my last coaching company. Now, I founded The Rainmakers with one clear mission: to help coaches who actually deliver results build a sustainable, profitable machine that lets them do what they love and get paid like they should.
Callum - Chief Rainmaker
Mitch - Head Of Ops- I come from a construction/tradie background and my favourite part about it is being part of a gun team, doing things right and seeing a finished product we’re freaking proud of. I get this exact feeling 10x with the Rainmakers, a gun team team that puts out high quality work. Its safe to say I’m obsessed with creating the absolute best systems and pushing projects so the boys can focus on their genius.
James - Chief Of Sales
James - Chief Of Sales - Been in the high ticket space for the last 7 years started on the coaching side but quickly found my place in sales. I have done everything being a companies first sales person to running a million dollar a month team. Excited to help build out your process and team to ultimately grow your business.
Xander - Marketing Coordinator
Xander - Marketing Coordinator- As a marketing coordinator at RM, I'm passionate about helping businesses grow. Over the past 5 years, I've been constantly leveling up my skills across all aspects of digital marketing. I love diving deep into a client's market from day one, finding innovative ways to elevate their brand and drive results. My commitment to understanding each unique business landscape allows me to craft strategies that truly resonate. Always striving for excellence, I'm dedicated to leveling up in every aspect of life, both professionally and personally.
Reece - Marketing Coordinator
Atsu - Funnel Builder
I am a seasoned digital marketer with a passion for helping businesses thrive online. With a deep understanding of funnel strategy, personalised email automation, graphic designs and effective copywriting, I craft tailored solutions that drive meaning conversions and elevate brands. With close to half a decade of experience in digital marketing, I have come to love the pleasure of helping businesses launch successful funnels.
Ryan
Ryan - Started my own fitness coaching biz and scaled that to over 100 clients then ran an agency for a time with a team of 7 and focused on construction clients with their social media. But now, I’m in love with helping people build businesses that they love which has a ripple effect on their clients and beyond. A rising tide lifts all ships is my philosophy.
Ronsley
Chief AI Officer
James
Chief Of Sales
Xander
Marketing Coordinator
Reece
Marketing Coordinator
Atsu
Funnel Builder
Ryan
Position
Alexa
Position
FAQ
What exactly does The Rainmakers do?
The Rainmakers helps coaches build a predictable, sustainable system to consistently sign on clients every week. We focus on turning your coaching expertise into a profitable business by creating a machine that drives results, so you can do what you love and get paid for it.
How is The Rainmakers different from other coaching programs?
We don’t just give you theories or templates—we give you a proven system tailored to your unique strengths. Our approach is grounded in real-world success, having built and sold a coaching company ourselves. We’re not just talking the talk; we’ve walked the walk.
Who is The Rainmakers for?
The Rainmakers is for coaches who already deliver great results for their clients but struggle to consistently attract and sign new ones. If you're ready to scale your business, build a reliable client acquisition system, and increase your profits, this is for you.
What kind of results can I expect from working with The Rainmakers?
Our clients typically see a significant increase in their ability to consistently sign new clients each week, leading to steady and sustainable growth in their business. We aim to turn your coaching practice into a revenue-generating machine.
How long does it take to see results?
Results can vary based on your current setup and commitment to the process. However, many of our clients start seeing improvements in their client acquisition within the first few weeks, with more significant results as they continue to implement the system.
Do I need to have a certain level of experience before joining The Rainmakers?
You should already be delivering great results for your clients. We build on your existing expertise, so whether you’re just starting to scale or looking to optimize an already thriving practice, we can help you reach the next level.
What kind of support will I receive from The Rainmakers?
We offer comprehensive support, including personalized coaching, strategic guidance, and access to a community of like-minded coaches. You’ll never feel like you’re going it alone—we’re here to ensure your success every step of the way.
Getting started is simple—schedule a free 1-on-1 demo call with us. We’ll discuss your current situation, your goals, and how The Rainmakers can help you build a client acquisition system that works. From there, we’ll outline the next steps to get you on the path to consistent, sustainable growth.
Chris Dufey can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.
Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
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